WoW Petopia Community

A fun place to chat about hunter pets in the World of Warcraft.
Visit the Petopia homepage Petopia Homepage
It is currently Tue Dec 18, 2018 12:07 pm

All times are UTC - 5 hours [ DST ]


Forum Rules: Treat others with respect. Report, don't respond. Read the complete rules.




Post new topic Reply to topic  [ 15 posts ] 
Author Message
Unread postPosted: Thu Sep 22, 2016 1:31 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Thu Mar 11, 2010 3:57 am
Posts: 6473
Location: In the bushes watching. Always watching.
Realm: Nesingwary, Vek'nilash
Gender: Female
Not really sure how I feel about this. Not that I have a choice.
Quote:
It’s the end of an era for Blizzard, as the company announced today plans to say farewell to the name Battle.net, which they’ve used to refer to their internet platform since 1996.

From a practical standpoint, nothing is changing, Blizzard says. But they’re ditching the name Battle.net, 20 years after the service launched. When Battle.net first went live alongside Diablo, it was revolutionary, offering in-game online features and services the likes of which we hadn’t seen until then.

There won’t be a new name for Blizzard’s platform, the company says—they’re just going to refer to it as “Blizzard tech.”

Here’s Blizzard’s full memo:

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.

When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.


Link to the article: http://kotaku.com/blizzard-is-killing-the-name-battle-net-1786904133

_________________

Below signature by LupisDarkmoon
Image
My FR Lair! :mrgreen: My Lion Den!



Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 3:32 pm 
Offline
 
User avatar

Joined: Fri Mar 12, 2010 6:05 am
Posts: 4999
Maybe it's cause I just woke up, but this doesn't seem to make much sense?

_________________

Image


Flight Rising Lair



Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 4:20 pm 
Offline
Grand Master Hunter
Grand Master Hunter
User avatar

Joined: Wed Jul 06, 2011 9:19 am
Posts: 1914
Realm: Frostwolf
Gender: Female
Seems kind of unnecessary to me, and will just bring confusion. I guess it's nothing but a name change but after being used to battle.net for nine, almost ten years myself it'll take some getting used to.

_________________

Image
Neiara - 110 BE hunter - Frostwolf (US)

| My Mount Collection |
| Flight Rising |
| Warcraft Mysteries Discord |



Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 4:36 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Thu Mar 11, 2010 3:57 am
Posts: 6473
Location: In the bushes watching. Always watching.
Realm: Nesingwary, Vek'nilash
Gender: Female
Teigan wrote:
Maybe it's cause I just woke up, but this doesn't seem to make much sense?


Yeah I had to reread the article myself to make sure I got what they were saying. I guess Blizzard is removing the name "battle.net" and changing it to something like Blizzard Tech or something stupid.

Lupen202 wrote:
Seems kind of unnecessary to me, and will just bring confusion. I guess it's nothing but a name change but after being used to battle.net for nine, almost ten years myself it'll take some getting used to.


Agreed and me too. Again not that I have a choice but I would really like it if they just left it alone.

_________________

Below signature by LupisDarkmoon
Image
My FR Lair! :mrgreen: My Lion Den!



Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 5:18 pm 
Offline
 
User avatar

Joined: Fri Mar 12, 2010 6:05 am
Posts: 4999
It seems like changing something for the sake of changing it. If it ain't broke, don't break fix it

_________________

Image


Flight Rising Lair



Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 5:42 pm 
Offline
Grand Master Hunter
Grand Master Hunter
User avatar

Joined: Mon Jan 11, 2010 11:57 am
Posts: 1911
Realm: Nordrassil
Gender: Male
What they're saying is that there has been some confusion (I'm not sure where/by who) in regards to the two domains being one singular entity. Something along the lines of "Well, I have an account via Blizzard for WoW, but I don't think it's a battle.net account? Do i need to make a new one to play overwatch?" Like I said, I don't personally know if these complaints happen frequently enough to warrant a change. However, with a large fan-base reentering WoW, as well as a LOT of Overwatch players, particularly pre-teens and young teens, as the game is more child-friendly to parents than a CoD or Battlefield, it's possible that they are experiencing an unprecedented amount of confusion regarding which entity is which, and if they have to have multiple accounts. In the long run, this tidies everything up. Short-term, however, it's likely to cause a little bit of confusion among current players, as it already has.

_________________

Image



Sig made by the Wonderful Serenith!

"You cannot judge me, I am Justice itself! We were meant for more than this, to protect the innocent. But, if our precious laws bind you all to inaction, then I will no longer stand as your brother." - Tyrael


Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 7:34 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Wed Jan 06, 2010 8:07 pm
Posts: 15787
Location: Alberta, Canada
Realm: Wyrmrest Accord US
Gender: Female
I've always found 'battle.net' to be kind of a weird name honestly and I think just Blizzard makes more sense, but after all this time it is a bit of an odd decision. Either way, I don't really care what it's called. :lol:

_________________

Image


• Flight Rising lair


Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 9:51 pm 
Offline
The Insane
The Insane
User avatar

Joined: Tue Jul 27, 2010 1:54 am
Posts: 11353
Gender: Male
It does make sense to re-brand it to Blizzard, and it would make things clearer to new users. Honestly my guess is that they originally chose Battle.net because it was generic and had wider implications and possibilities but in practice it's never really been needed.

_________________
Shaman avatar by Spiritbinder.


Top
 Profile  
Reply with quote  
Unread postPosted: Thu Sep 22, 2016 10:57 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Thu Sep 09, 2010 9:11 pm
Posts: 17411
Location: US
Realm: Moon Guard/Icecrown/Malygos
Gender: Demigirl
Battle.net was always odd to me so I'm glad they're renaming it.

_________________

Image
LisaaraFlight RisingFlowerfell Grove Hatchery
Sig Credits to Ashaine, Kamoodle, Sookie, Kurenio, Serenith, Ket Shi, Nili, Rongar, Britany, TheDoomcookie, Vyndara, and Vephriel!
Avatar Credits to Samskeyti, Moonlost, Lupisdarkmoon, Nili, Britany, Kasstra, Seilahyn, and Vephriel!



Top
 Profile  
Reply with quote  
Unread postPosted: Fri Sep 23, 2016 4:04 am 
Offline
Grand Master Hunter
Grand Master Hunter
User avatar

Joined: Mon Jan 11, 2010 11:57 am
Posts: 1911
Realm: Nordrassil
Gender: Male
Wain wrote:
It does make sense to re-brand it to Blizzard, and it would make things clearer to new users. Honestly my guess is that they originally chose Battle.net because it was generic and had wider implications and possibilities but in practice it's never really been needed.


Battle.net was released in '96 with Diablo to allow multiplayer access and online interaction. Diablo was, and still is, a combat hack and slash. "Battle" fits that theme pretty well, and it was a network connecting players everywhere, thus: "Battle.net"

Blizzard may have not even intended to use the system past Diablo at all. But with the updates made to it to fit SC and D2, it seemed to work well for primarily solo games in which the service, still a sub-entity of Blizzard, and not a representation of the company as a whole, allowed multiplayer. WoW launched to a completely separate account process, and wasn't even connected to Battle.net until 2.0 dropped in '09. Battle.net couldn't handle every WoW player when the game launched.

Obviously, Blizzard wanted to use a familiar service name in 2009 when they inter-connected their games, and with Battle.net already attached to WC, SC and Diablo, it was probably a suggestion that flew through quickly.

The reason for a change now is this (imo): Blizzard has absolutely 0 separation from the name "battle.net". What was once a sub-entity of the greater Blizzard, has now become the hub for all things Blizzard. Why not change it then to a better fitting name? Other companies do so: Steam, PlayStation, Microsoft. It's just simpler.

TL;DR: "Battle.net" as a name and product served a greater purpose when it was first invented, now that it's synonymous with Blizzard, it's time for a cleanup/name change.

_________________

Image



Sig made by the Wonderful Serenith!

"You cannot judge me, I am Justice itself! We were meant for more than this, to protect the innocent. But, if our precious laws bind you all to inaction, then I will no longer stand as your brother." - Tyrael


Top
 Profile  
Reply with quote  
Unread postPosted: Fri Sep 23, 2016 12:38 pm 
Offline
Master Hunter
Master Hunter
User avatar

Joined: Fri Jan 08, 2010 6:50 am
Posts: 1302
Gender: Female
Wain wrote:
It does make sense to re-brand it to Blizzard, and it would make things clearer to new users. Honestly my guess is that they originally chose Battle.net because it was generic and had wider implications and possibilities but in practice it's never really been needed.



My theory is actually really close to this. I've studied law, and specifically copyright law to boot, and we actually discussed Blizzard during class. It was pointed out that having a name like "Blizzard" for a gaming company is actually a smart move, because it's easier to protect under copyright laws. Basically the more unique the name is to that industry the business is in, the better. Which may have also been part of the reason they moved from "Silicon & Synapse" way back when.

"Battle.net" unfortunately does not really share that uniqueness as "Blizzard". A gaming-social connection interface called "Battle.net" is pretty generic terms over all. Instead moving it to "Blizzard tech" brings it into the strength the Blizzard name has in copyright in terms of the gaming industry.

Of course, I can't say for sure that's the reason. I'm not Blizzard, but that would definitely be my guess. Based on some of the cases I've read involving Blizzard and legal suits against other entities, "Battle.net" does come up fairly frequently.

Personally, as long as the actual service isn't changing format, I don't really care what they call it. As long as it functions the same, eh. No sweat off my back lol

_________________



Top
 Profile  
Reply with quote  
Unread postPosted: Fri Sep 23, 2016 12:59 pm 
Offline
 Community Resource
 Community Resource

Joined: Wed Sep 15, 2010 10:15 pm
Posts: 14480
Location: WoW
Realm: Staghelm (Alliance), Wyrmrest Accord (Horde)
Gender: Female playing both genders
I just don't see this as something to be upset over. It's not like they're overhauling all their systems and completely changing everything we know. It's just a name; companies do this kind of rebranding all the time. I think it makes sense that they're going to drop battle.net in favor of keeping things under the name Blizzard. Imo, Blizzard carries a lot more weight in the gaming community than battle.net.

_________________

Follow me on Tumblr! @projectashley
Like Crochet? You can see what I make @ facebook.com/AshedCreations

Lord Godfrey wrote:
Some people only want to watch the world burn. Others want to be the ones responsible for burning it...



Top
 Profile  
Reply with quote  
Unread postPosted: Fri Sep 23, 2016 1:14 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Thu Mar 11, 2010 3:57 am
Posts: 6473
Location: In the bushes watching. Always watching.
Realm: Nesingwary, Vek'nilash
Gender: Female
Rikaku wrote:
Personally, as long as the actual service isn't changing format, I don't really care what they call it. As long as it functions the same, eh. No sweat off my back lol


See the realistic - adult in me agrees with this 100%. :D

But the weird "doesn't care for change" person in me shudders at it. I think because it's a unhealthy attachment to certain aspects of things. I know that sounds odd and I'm not sure how to explain it.

Really though I understand the change and the more I think on it agree with others. It's really a good idea.

_________________

Below signature by LupisDarkmoon
Image
My FR Lair! :mrgreen: My Lion Den!



Top
 Profile  
Reply with quote  
Unread postPosted: Fri Sep 23, 2016 2:38 pm 
Offline
Illustrious Master Hunter
Illustrious Master Hunter
User avatar

Joined: Wed Feb 10, 2010 12:13 pm
Posts: 6855
Location: My chair
Realm: US - Ysera
Gender: Female playing males and females
It makes sense, but it's going to sound weird to me for a while. :lol:

_________________

Image


Signature and avatar created by Serenith!


Dragon Cave!


Slickrock wrote:
Given their current trend, we'll probably get a spirit toucan that farts loops.


Top
 Profile  
Reply with quote  
Unread postPosted: Wed Oct 12, 2016 7:14 pm 
Offline
Expert Hunter
Expert Hunter
User avatar

Joined: Thu Jan 14, 2010 12:29 pm
Posts: 477
Location: Denmark
Realm: Runetotem/Kilrogg/Nagrand EU
Gender: Male
So our account is going to be a Blizzard tech account? o.O
Not that it matters really. I too find it a little strange that they're changing it, but we will get used to it, of course.
It will probably take a little longer for us old dogs to get used to, when we have known it as Battle.net for 20 years. :mrgreen:

_________________

Image


I'll be waiting on the highland, with its wonderful serenity.
Where the stars glow and the brooks flow, that's my way of life.
When the mountains on the highland, and the nature is surrounding me, when the wind blows, that's all I need.



Top
 Profile  
Reply with quote  
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 15 posts ] 

All times are UTC - 5 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 5 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Powered by phpBB® Forum Software © phpBB Group