Abercrombie & Fitch Gets a Brand Readjustment
Posted: Thu May 16, 2013 12:14 am
This showed up in my news feed on facebook. Thought I share it.
Source:http://www.huffingtonpost.com/2013/05/1 ... _ref=falseIn response to Abercrombie & Fitch CEO Mike Jeffries not wanting "not so cool" kids or women who wear size large to wear his company's clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.
He's giving their clothes to the homeless.
After scouring his local thrift shop's "douchebag section," Karber heads to LA's Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can be involved in one man's troll-job on a company with some pretty unflattering business practices in the video above.