so what happened to the blizzard store?

[Tilo]

Looking over the battle.net store, there's no links to get authenticators, or action figures, or plushies, just all the digital crap... so, will they be reintroduced or what? Just last week I was able to bring those pages up, now I can't, just keeps bringing me to the main shop for digital stuff page.

http://us.battle.net/wow/en/shop/
scroll on down to action figures, other, click on either of those takes you to
https://us.battle.net/shop/en/?f=c:6

What if I want to buy an authenticator?
https://us.battle.net/shop/en/?q=Authenticator
takes you to
http://us.battle.net/wow/en/shop/

oh look no authenticator, headset, nor action figures...

[Lisaara]

They're likely in the process of revamping the store.

[Danielfboone]

They said that the non-digital items would be added back in at a future date.