Abercrombie & Fitch Gets a Brand Readjustment

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AdamSavage
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Abercrombie & Fitch Gets a Brand Readjustment

Unread post by AdamSavage »

This showed up in my news feed on facebook. Thought I share it.
In response to Abercrombie & Fitch CEO Mike Jeffries not wanting "not so cool" kids or women who wear size large to wear his company's clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.

He's giving their clothes to the homeless.

After scouring his local thrift shop's "douchebag section," Karber heads to LA's Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can be involved in one man's troll-job on a company with some pretty unflattering business practices in the video above.
Source:http://www.huffingtonpost.com/2013/05/1 ... _ref=false
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Gimlion
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Re: Abercrombie & Fitch Gets a Brand Readjustment

Unread post by Gimlion »

I shared that on my FB page, after sharing the original story discussing Jeffries' views on his clothing line. It's great, and exactly what the company deserves. How anyone can still support them after what Mike said is beyond me.

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