Wain wrote:So awful
As usual, big companies buy up little ones. Then close them because they're not as self-sustaining as they were when they were small.
The thing is, WoW Insider was growing steadily in views over the past couple years and one'd assume was also pulling in growing ad revenue from that.
AOL is a company that doesn't even know what it is any more. They seem to be centered around branding/advertising and the folks running the show seem to be solidly entrenched in the 1990s. Hence their internet 'guru' who earns big bucks for doing a whole lot of nothing aside from looking and acting eccentric. It really looks as if somewhere, someone decided over a year ago that they wanted to get rid of Joystiq so they chopped their budget in half. That's not something you do with a part of the corporation that's actually growing and showing profits. Of course, that led to layoffs which meant less content on the joystiq sites, which reduced traffic, which made it possible for someone to point at Joystiq and say "See? It's losing money."
And in the end, that was all probably so some VP could free up money to use on some stupid 'next big thing!' project that won't pan out.
