Upon squinting at the picture again, It looks like it's labelled as "Stormchaser's Battlegear," which suggests to me I may have been wrong.  Maybe more of a Twilight-cult theme (what with their general mucking around in deepholm and screwing with the earthen ring shamans), instead of lolmurloc like I immediately jumped to.
Mostly it's the head piece that has me thinking it, maybe it's a dragon skull.  The finning/webbing reminds me of the style they use all over deepholm, from their lights to their buildings:
 
Now that's no excuse for the buoy-shoulders.  If it IS loosely based off this style, though, I'd rather see spikes!  Twisty black-metal things.  I know Wow is all about spikes; let's see some!